Whats Happening at Applydea? November 01, 2013 12:07

Dear customer,

Noel and Andy here from Applydea. It has been a month since our last blog post/open letter. We did not think we would have to post a second one, but many of you have not yet received your order, so we feel an explanation is required.

The first thing to say is that contrary to some of your enquiries, we are definitely still trading, although we understand that the length of this delay may prompt such questions.

The second thing to say is that the remaining orders will be fulfilled very soon. More about that in a moment.

And the third thing we must state (very clearly), is that if any of you who have not yet received your order wish to cancel your order for a full refund, this is of course entirely understandable and will be done.
Please do the following to cancel and be refunded .... contact and don't forget to include your order number, name, or email used during checkout.

The first 1,000 backlogged orders have been fulfilled. These are the first 1,000 units of the revised Maglus to come off the production line. We obviously had them expedited to our warehouses in the UK and US instead of waiting for the entire batch to be completed.

Unfortunately we have more backlogged orders than that (people have not stopped buying them), leaving many of you yet to receive the Maglus. We are now technically out of stock again, but the other 9,000 units are tantalisingly close. It has been a long wait, and please trust us when we say it has been even more agonising for us than you could imagine.

We can say with certainty that 90% of the backlog will be fulfilled by the end of next week (Friday 8th of November). The last 10% (who have ordered within the past week) will be fulfilled by the following Friday15th of November.

We are obviously extremely apologetic about all of this, but we understand if apologies are not enough some of you. Again, we will of course refund anyone who has not received their Maglus yet and wishes to cancel their order.

We have enlisted help to clear the pile of emails that have built up. Lack of communication is not deliberate on our part. We were simply unable to deal with the volume of emails we are receiving on a daily basis.

Most of you have left us completely dumbfounded by your patience and good will. We have to thank you from the bottom of our hearts for this. Applydea would not still be here otherwise.

Kind regards,

Andy and Noel

Explaining Our Current Situation. September 30, 2013 15:32 1 Comment

Dear valued customer,

Noel and Andy from Applydea here.

We are contacting you to bring you up to speed on developments in Applydea, and to let you know what is happening with your order.

We have experienced great highs and lows over the past year-and-a-half.

We have grown our little stylus company organically, making plenty of mistakes along the way as we navigated the steep learning curve.

After struggling to sell our stylus at the very beginning, you guys tweeted, talked about, and generally promoted our product for us, and our product gradually gained traction as a result.

But we regard our current inability to fulfill our orders as an unfortunate low-point, and one that is unacceptable by any standards, ours included. We also feel that in some cases we have failed to effectively communicate the situation to our customers, which is why we want to address this failure, and give you all a picture of what is happening right now.

Recent delays

A number of weeks ago we ran out of keyrings/spare tips in our UK facility.

There were a certain amount of orders that we could not fulfill from the UK because of this shortage. We immediately sent keyrings/spare tips from our US warehouse to the UK.

We were aware at that time that we were running low on stock (actual Maglus) and had at that point already ordered the next batch of stock. Running low (and eventually out) of stock was never intentional, and although we take full responsibility for this, certain factors contributed to turn this into a bigger problem than it should never have been.

One such factor was our decision to revise the Maglus for this order. We have carefully listened to customer feedback over the past year, and have made some (small but important) changes to the Maglus to reflect this feedback.

Some of the changes are as follow: redesigned rubber grips; new keyring, and new packaging.This new box greatly helps us to move into some higher volume sales channels (which we are planning to do in the near future).

The clear anodized aluminium body is unchanged, except for where the new grips are inserted. There is also another small keepsake in the package which is designed to make your Maglus more useful with other touchscreen devices.

Both of us have always recognized that looking after our customers should always be our highest priority. So we once again want to sincerely apologize for the delay which you have been enduring. We really do appreciate the patience you have shown us. We find it humbling that during this delay most of you have been so kind in understanding our situation.

We will begin shipping again on October 8th. We hope to have the entire backlog of orders cleared by Friday October 11th. The Maglus you will receive will contain the changes made above.

We hope that this email explains our current situation, and we hope that you guys are able to hold on just a little while longer. But if any of you lose patience with us, you are of course entitled to cancel your order for a full refund any time before the order ships.

We will try to answer any questions you might have as quickly as possible, but please understand that we are a very small team and are currently doing our best to reply to every email as quickly as possible.

Kind regards,

Andy and Noel


Delayed shipping September 02, 2013 16:16 4 Comments

Hi Noel and Andy here from Applydea


We are just reaching out to all our valued customers to let you know that we will have a delay on all new orders of approx 2-3 weeks due to a recent large influx of orders on our site. Its a positive problem but was totally unexpected!  To everyone who has ordered we apologise for any inconvenience this might cause and are grateful for your patience while we work through the backlog. Thanks to all you guys for your continued support and we look forward to getting your Maglus into your hands. We will update with timings as and when they change.

Noel and Andy

Braintree = More Choice May 14, 2013 00:00

Its been a couple of weeks since we updated our blog. We have been very busy making some changes to our Shopify store. We have been working at introducing an alternative to PayPal and are proud to announce that we have partnered with Braintree to be able to provide a credit card option for our customers. We have also spent some time looking at how we can offer better value to you our valued customers. Whether you are a new or returning customer we now offer free shipping on orders over €35/$45. As we are now ground shipping in the US we are now much more efficient at getting Maglus into peoples hands and we are also looking at more warehouse options worldwide to get Maglus to our customers in those further to reach places.
We have been getting lots of requests for Maglus from Amazon customers. Customers will not find Maglus on Amazon yet but we hope to get it onto their systems in the next while. We will let you know when this happens.
Keep an eye out on Twitter and Facebook for some cool image work we have received from customers who use Maglus and other updates in the future.

Thanks for reading

Noel and Andy

Repix April 25, 2013 12:03

Here at Applydea we are fond of checking out new apps to use with our tablet computers and Maglus. Lately we have been using a great app called repix which is available now on the Apple app store. Remixing your photos is fun and easy with this cool app and getting to grips with it is a doddle. 

Before Repix

After Repix, very arty!

With over 3 million downloads so far the guys over at repix have been busy bringing new features on board to give the app that little bit extra!

Check out Repix here

Until later thanks for reading.

Andy and Noel


SimplePhysics April 01, 2013 22:14 1 Comment

Hey guys

This week I have been playing a pretty cool physics game called SimplePhysics available on both the Google play store and the Apple app store. It is an educational game teaching the user physics primarily through trial and error of building a structure and then hitting the play button to see if your structure can withstand the stress imposed on it. This is one of the puzzles that requires the user to build the support structure for a stairs. The robot then tests the structure and if it has weakness's it will fail. The objective is to create a structure using the least amount of parts which equates to spending the least amount of money. Spend less money and you achieve a higher score.

You can change the structure to another setting which allows the user to see the stress points by changing from green to red as pressure is applied. Its pretty cool as you can identify very quickly how to solve the puzzle by putting in more support. The puzzles become more difficult but you are learning quickly what will and will not work.

Here is a link to a video of the game in action showing one of the more challenging games.

A great educational game for all. 

Until next time thanks for checking out the blog!

Featured Artist : Louis Dyer March 25, 2013 19:48


Hi Everyone

Ever since we launched Maglus we have been fortunate enough to have some incredibly talented artists using our product. We are launching a new section on our site over the next while that will have images uploaded by users. We hope to build a community of users who can share their experiences of using their Maglus. Here is a little info on Louis and his inspiration. Check out the images below they are awesome!

Louis Dyer is a professional artist who explores and expresses the visionary state, his source of inspiration manifests from his awe inspiring lucid dreams and meditative practices. Louis says painting offers the chance to make his intangible images more concrete in this reality and existence.

Louis loves utilizing the iPad to create and capture these images because of its portability and convenience. For example he could be meditating, lucid dreaming or astral projecting and then within seconds of those experiences be painting on the iPad and immediately share his art with the world!

Louis says the Maglus has been a vital tool allowing him to paint away from his home work station; he also finds it very
effective for accurately producing the intense aesthetic of light and geometric patterns that his work often features.


digital art by Louis Dyer


Artwork of Louis Dyer produced on iPad


Digital art by Louis Dyer


Artwork of Louis Dyer produced on iPad


digital art by Louis Dyer


Artwork of Louis Dyer produced on iPad


If you like what you see check out Louis site here


And facebook page here


Thanks for checking out the post.


Andy and Noel

Having fun with Photoshop Touch March 07, 2013 08:43

Hi Everyone

We have been playing around with Adobes Photoshop Touch app for iPad which is now also available on iPhone. Its one of my favourite apps to use with our Maglus stylus. If you know Photoshop or use Photoshop the apps interface will become second nature quickly and you will be making alterations to your photos in no time. One of the cool things is being able to take a photo on your iPad and then instantly being able to use tools that are familiar to you to work on it. You also have the option to upload the finished work to Adobes creative cloud. Its a great app for working on photos on the fly and I can see it becoming one of my staples for when we are doing product shots for Maglus.
Check out our photos we have been working on.
Before using Photoshop Touch.
photoshop tutorial result
After using Photoshop Touch. 
Before using Photoshop Touch
photoshop tutorial result
After using Photoshop Touch
The above photos took no more than 10 minutes to do once I had got to grips with the app. I can see myself spending a lot more time using this app.
The app is €8.99 and is available on the app store now.
Until next time!

Shipwire = More delivery choices! March 02, 2013 12:26


ecommerce order fulfilment courtesy of shipwire


Hey everyone noel and Andy here from Applydea.

Some great news for new and indeed existing customers. We are now using to get Maglus delivered to you as quickly as possible. We have been working hard in the background trying to cut down in the delays that we had when we first start selling Maglus. Ordering now means with some of our options you can have your Maglus the next day. We now ship from the US and the UK and we are looking at shipping from HongKong in order to meet the demands of our Australasian customers. When we started this venture a little over a 18 months ago we couldn't have predicted what has happened with our product and how fast it would catch on.
ecommerce order fulfilment courtesy of shipwire
We have had some difficult times and had run out of stock due to massive interest but you guys still had the patience to wait for our product which we have done our best trying to ensure it is a great experience. We will keep more regular updates here and let you know what we get up to next.
Thanks again for your continued support and encouragement.
Noel and Andy

Busy and the new iPad Mini January 08, 2013 11:09 1 Comment

Hi guys

It's been a while since we got to put a blog post up, we have been incredibly busy with Christmas. We wanted to put some info up about Maglus working with iPad mini.

Maglus was originally designed to be the best stylus we could produce. It also was designed to magnetically attach to the iPad 2  and the Smart Cover since then the iPad 3 and 4th gen iPads have been released along with the new Smart Case. Maglus magnetic function works with all these products.

With the advent of the new iPad mini the magnet position on the Smart Cover and on the mini itself has been changed for this new design. Maglus still functions brilliantly as a stylus on the new iPad mini but the magnetic function is not as Intuitive. That said it still works on the minis Smart Cover. Please see the photos that will show you the "sweet spot"

stylus with ipad mini

It is the lower or upper part of the Smart Cover on the spine side. You can also attach it to the side of the iPad mini that has the magnets in it. This is the side the minis Smart Cover magnetically attaches to.

stylus for ipad mini

We want to let you it's know that we are also working on a couple of cool new projects which we will post about when we have more news.

Thanks for taking the time to check out this post. And I know we are a little late with this but we wish everyone a happy and prosperous new year in 2013 and thanks for all the support in 2012


Andy and Noel

Some New Features. September 28, 2012 20:48

Hey everyone

Its been a while since we updated our blog. We have been incredibly busy with developments on the Maglus.

We have also been incredibly busy with Pre-Orders as we ran out of stock due to phenomenal demand.

We have brought in some new features for the Maglus including a removable tip system that allows the user to change the tip easily. We had to spend a bit of time developing it to make sure it had the sensitivity as a permanent tip. We also spent a lot of time testing it and we are delighted to say it is as good as the permanent unit.

New tip component.

Another feature we have added is the inclusion of a Keyring capsule for carrying a spare tip in the event your Maglus tip need to be replaced on the go . We all experience the situation where you buy something with a spare component and end up losing the spare component in a drawer or other out of the way place. We thought about ways to package the spare tip and solve this problem and thought a keyring will be a great option. It will always be with you ensuring your Maglus is always ready to function.

Keyring Capsule for spare tip.

We are also going to offer spare tips on our site in the near future if you are particularly hard on your Maglus!

The new removable tip system also allows us to look at other options for tip materials for the future ensuring a long service and usability life of your Maglus.

Currently we are still in Pre-Order until we ship all current customer orders. We expect to clear this backlog in the next week or so.

Thanks to all our customers for their patience as we work to bring the best product we can to you.

Our New Stock Coming Soon July 13, 2012 17:28 4 Comments

Hi all

Its been a few weeks since the review of Maglus by Ellis Hamburger on The Verge and we have been in undated with interest and preorders for Maglus.

Since that time we have been out of stock, but have been busy with preorders and working closely with our manufacturer to make sure we have new stock as soon as we can. 

We will receive our new batch of Maglus and will fulfill pre-orders in the coming days. Preorder customers will be contacted when their Maglus has shipped.

We just wanted to give you guys an update as to where we are and show you some pics of Maglus getting ready for us to ship to you.


Maglus being readied to ship!


We want to once again sincerely thank everyone for the patience and support you have given us. It has not been easy for us to get the product out there as a small startup in Ireland it is nearly impossible to get the visibility needed. But the collective response we have had since The Verge review has given us the opportunity to share with you our product and we hope to continue to grow our fledgling business with well thought out products.


We also want to begin getting some ideas for which apps you guys use some examples of how you use Maglus etc. It will be great for us to see how our idea brought to fruition is utilized.




Best regards


Noel and Andy

The Maglus, The best stylus for iPad. - Verge June 11, 2012 18:10 4 Comments

Which stylus is best?

 What a roller coaster of a week!

Some of you visiting the site may have been directed here from The Verge  as a result of their recent iPad stylus round up.

The Verge is a superpower in tech news, an all round awesome source of product reviews, and they are assembling a database of products which is definitely worth checking out.

Back to our roller coaster of a week here at Applydea . It has been almost over one year since we first started out with our first product (and to date our only product) The Maglus Stylus, and since then we have seen some amazing styli from huge Kickstarted projects to multi million dollar corporations all showing what they have to offer the tablet input device market.

Being a small two-person startup with limited experience in the competitive world of tablet accessories, we knew we had a great stylus, so we watched the market grow and observed the features and uniqueness of each stylus, all of which had their bonuses. Yet none of them offered a user experience on par with our own. 

We are sitting on a rock in the Atlantic and have nowhere near the budget of some of our competitors. What we needed was exposure.

Then along came The Verge with their roundup of the best stylus for iPad. the Wacom Bamboo came out on top, Our Maglus wasn't even on the list. At that stage we had been selling to some very happy users. One of our users got in contact with The Verge pointing out: "You guys are missing out on the Maglus from Applydea". Days later we were contacted by Ellis at The Verge requesting a Maglus. I was quick to ship one out to him.

This brings us to what happened this week: The Verge iPad Stylus Review PART 2!  put another group of styli together for an in-depth review based on suggestions from its readers and followers.  and a mark based on the Design, Features and Performance. 

We are delighted to say Maglus kicked ass with a 9/10 mark based on the Design, Features and Performance of the product which made it best in test. And soon after the review dropped so did our stock, Woop! 

It has been a week of checking stock, printing labels, packing envelopes, shipping our Maglus world wide, sending out Tracking numbers, confirming the next batch of stock and replying to all the great responses we have heard from our new customers.  

We would like to thank everyone for the support and patience while we were fulfilling the influx of orders. We cannot get over the response and the good will that is out there! 

Please keep an eye here on the blog or @applydea for updates to when we will have our next stock of shiny new Maglus to share with everyone.


Andy and Noel



Design Week 2011 Display Boards November 13, 2011 21:40

 As Part of Design Week 2011

During design week Ireland The Maglus was on display in the Design Hub Exhibition.

We displayed the development of The Maglus along side the final product. 
Below are some of the boards that explained the story behind the Maglus.

Board 1
Board 2
Board 3
Board 4
Board 5

Board 6

Maglus,Wacom,AluPen....Fight. October 19, 2011 12:43

An Independent Review of the Maglus Stylus.

pen review

 Andreas Ødegård over at got his hands on our Maglus and has put it up to Wacom's Bamboo Stylus and the JustMobile AluPen.  Read the review HERE to decide which styli came out on top.

If you have received your Maglus and would like to share your views please leave a comment or send a tweet ,email.

Contact us and we will share it.

All the Best.

Andy and Noel.

PreOrders Now Shipped. October 04, 2011 18:06 1 Comment


Hey, We have shipped all of our pre-orders today. We are grateful  for your patience while we got our stock together.

We have hand packed each and every Maglus, and enjoyed every one.

Shown above is a map of the destinations the first orders shipped to.

We are no longer in the Pre-Order stage.  From now we are prepared to fulfill all orders made within a day, or two at the weekends.

So to all of you who Pre-Ordered The Maglus you should have received conformation, and will have The Maglus in your hands in the coming days.

Once again Thank you for patience during the Pre-Order Stage.

Andy And Noel.

Quick look. September 13, 2011 13:07 2 Comments


This shot  was taken after we assembled one of the first finished units . I think It looks great on the branded screen cloths.

PS. We are shipping a screen cloth with limited number of orders.

The Tip September 13, 2011 12:54


Shown here are some of the components used in the assembly of our conductive tip.

We have put a lot of effort in designing the tip of The Maglus.

Full Steam Ahead. May 24, 2011 18:06

Hey guys we just want to say thanks to everyone for their support with Maglus. Unfortunately it looks as though we are not going to reach our target on This also means that no who has made a pledge will have money deducted from their credit card.

We would also like to thank the staff of Fundit who have done their utmost to help us promote Maglus.

We do however have some good news. We have had interest from an investor who wants to help us get the product onto the market as soon as possible. We would like to get Maglus into the hands of those who supported us on Fundit as quickly as possible so we have opened a mailing list. Please sign up and we will be in contact with you as to when our new site (currently under construction) goes live. Maglus will be available on the site from day one.

Andy and myself think we have a great product and your support has been very encouraging to us. For this we want to thank you. Without this support our idea would remain just that, an idea. We have developed numerous prototypes and sourced all the components to make this idea a reality because of your interest. Maglus will be available soon.

With this in mind we have one more favour to ask,

We would be grateful if everyone who has pledged could sign up to the mailing list and we will get Maglus to you in the coming weeks.

Here is the link to sign up

Package design for Maglus May 10, 2011 16:30

Hi everyone

We have a little over 2 weeks left on our funding target. We have been very busy developing the packaging and logo for Maglus and have some new images to show you.

We also have some imaging of Maglus playing nice with the new Miniot cover for iPad 2. The cover and the stylus are a match made in heaven according to Mactrast.

All this and more can be seen at our new and improved facebook page which we have been been working on. You can check it out here.


We are closing on our end date and need to spread the word so could we ask everyone to repost the link on facebook and give us a like.

We want to thank everyone for their continued support as we cannot do it without you.

Andy and Noel]]>

Hands on Maglus with May 06, 2011 13:12

Hi Guys.

Its been a few days since we last posted an update.

The past week seen our funding reach over €5000 we are now over 35% and within 20 days left to reach our goal of €15,000.

We gained some attention recently with posting about our Maglus.

And more recently we have had a kind word spoke about us on with a "Hands On" demo with James Britton when we met him over a tea at  Wall & Keogh , Dublin.

At the moment we are deep in talks with a specialized aluminum machining company working closely to bring you the best quality stylus available.

So once again we would like to thank all of the Pledger's who have supporting us.

And welcome all the new Pledger's who are yet to discover The Maglus.


Andy and Noel.




Thank You For Your Patience As We Update Our Site. April 30, 2011 20:57

Sorry for the lack of Awesomeness lately.

We are working on our site.




A New Set Of Renders April 29, 2011 15:59


Here is some render work to whet the appetite. This is close to what the finished article will look like.

Hope you guys like them.

Thanks again for the support.

Andy and Noel]]>

Another video of the Maglus in action. April 26, 2011 23:56 1 Comment

Hi all,
Andy here.
This evening myself and Noel decided it was time for a new video demonstrating our stylus in action. The stylus shown in this video is our latest prototype. You may spot a tapered end towards the tip of the stylus. This was a design feature we have been contemplating during development and we think it adds greatly to the feel and ease of use of the product.
Also it shows the rubber tip we will be using in the final product.

In this video we show the Maglus been used in iMovie and iDraw for iPad as these apps need precision input. Precision input is becoming more common in newer apps and Maglus is perfect for this. The video itself was shot with an iPhone 4 and edited with iMovie on the iPad 2 then swiftly uploaded to YouTube from the app. Oh and we used the Maglus to cut together the clips on iMovie.

Watch the video here :